{"id":155942,"date":"2025-08-05T13:56:53","date_gmt":"2025-08-05T11:56:53","guid":{"rendered":"https:\/\/denhartigh.nl\/forward-looking-strategic-shift-following-merger-of-den-hartigh-adviesgroep-and-optio-group\/"},"modified":"2025-11-03T21:19:19","modified_gmt":"2025-11-03T20:19:19","slug":"forward-looking-strategic-shift-following-merger-of-den-hartigh-adviesgroep-and-optio-group","status":"publish","type":"post","link":"https:\/\/denhartigh.nl\/en\/forward-looking-strategic-shift-following-merger-of-den-hartigh-adviesgroep-and-optio-group\/","title":{"rendered":"Forward-looking Strategic Shift Following Merger of Den Hartigh Adviesgroep and Optio Group"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;155635&#8243; back_image_auto=&#8221;yes&#8221; back_position=&#8221;center bottom&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;20&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;5&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; shape_bottom_index=&#8221;0&#8243; content_parallax=&#8221;5&#8243; uncode_shortcode_id=&#8221;131026&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221; row_height_pixel=&#8221;300&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-165032&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; parallax_intensity=&#8221;4&#8243; parallax_centered=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;718693&#8243;][vc_empty_space][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-210105&#8243; uncode_shortcode_id=&#8221;153065&#8243;]Automatic Heading Text[\/vc_custom_heading][vc_icon icon=&#8221;fa fa-arrow-down4&#8243; icon_color=&#8221;color-xsdn&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; outline=&#8221;yes&#8221; uncode_shortcode_id=&#8221;156215&#8243; link=&#8221;url:%23begin|&#8221; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-210407&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;127372&#8243; row_name=&#8221;begin&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-165032&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;671492&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;424265&#8243; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#ffffff&#8221;]<\/p>\n<p id=\"ember10975\" class=\"ember-view reader-text-block__paragraph\">At Den Hartigh Adviesgroep, we look back with pride on the merger with Optio Group, an important milestone that enables us to achieve our growth objectives. By joining forces, we combine in-depth expertise with broad market coverage, now brought together under one roof. This strategic step forms the foundation of our new direction: we are introducing a renewed branding, further refining our service offering, and fully committing to an ambitious online marketing strategy.  <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;737282&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-165032&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;462399&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;195404&#8243;]<\/p>\n<h3 id=\"ember10976\" class=\"ember-view reader-text-block__heading-3\">Merger Lays Foundation for Renewal<\/h3>\n<p id=\"ember10977\" class=\"ember-view reader-text-block__paragraph\">The merger of Den Hartigh Adviesgroep and Optio Group is no ordinary step. By combining the strengths of both organizations, valuable advantages emerge in the areas of service delivery and expertise. Clients will soon benefit from an integrated offering that seamlessly covers both private and business matters. In practice, this means:   <\/p>\n<ul>\n<li>Strategic advice, financial planning, wealth management and business advisory<\/li>\n<li>Access to Optio Group&#8217;s market-leading underwriting capabilities<\/li>\n<li>Accelerated development of innovative insurance solutions<\/li>\n<\/ul>\n<p id=\"ember10979\" class=\"ember-view reader-text-block__paragraph\">This combination of strengths provides the starting point for a step forward on all fronts.<\/p>\n<p>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;486852&#8243;]<\/p>\n<h3 id=\"ember10980\" class=\"ember-view reader-text-block__heading-3\">New Niches in the Portfolio<\/h3>\n<p id=\"ember10981\" class=\"ember-view reader-text-block__paragraph\">The merger provides room to further refine the service package. Den Hartigh originally focuses on broad financial matters, but will now also serve highly specialized segments: <\/p>\n<ul>\n<li>High-Net-Worth (Hiscox): tailored advice and insurance solutions for affluent individuals, including coverage for Fine Art, jewelry, luxury watches, vacation homes domestically and abroad, classic cars, yachts, and private collections.<\/li>\n<li>Film &amp; Events (Circles Group): tailored advice and insurance solutions for film productions and events, such as customized policies for TV, video and cinema productions and coverage for show and event cancellations, postponements or non-appearance for public events, concert tours, festivals and corporate productions. Additionally, they provide risk insurance for Fine Art exhibitions, jewelry, equine insurance, political risks and other special risks. <\/li>\n<li>Marine: strengthening our market position in maritime insurance by underwriting a diversity of Marine products, including Hull, cargo, equipment and pleasure craft.<\/li>\n<\/ul>\n<p id=\"ember10983\" class=\"ember-view reader-text-block__paragraph\">By establishing these niches in the ever-evolving insurance market, the organization combines specialist knowledge with personal attention. This ensures customized solutions remain guaranteed, regardless of the complexity of the risk. <\/p>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;558424&#8243;]<\/p>\n<h3 id=\"ember10986\" class=\"ember-view reader-text-block__heading-3\">Fresh Branding and Recognizable Identity<\/h3>\n<p id=\"ember10987\" class=\"ember-view reader-text-block__paragraph\">To reinforce the new positioning, Den Hartigh is introducing a completely renewed brand identity. The traditional character of the organization remains tangible at its core, but receives a modern makeover. The website has been completely renewed to make it accessible and understandable for all our clients. Additionally, we use recognizable color schemes and typography which contributes to better online and offline readability. With this rebranding, Den Hartigh wants to show that it not only grows with the times, but also wants to stay ahead of the needs of the insurance market.    <\/p>\n<h3 id=\"ember10988\" class=\"ember-view reader-text-block__heading-3\">Online Marketing as Foundation for Accessibility<\/h3>\n<p id=\"ember10989\" class=\"ember-view reader-text-block__paragraph\">Insurance is often known as complex and inaccessible. Den Hartigh Adviesgroep wants to change this by placing online marketing at the center. The focus is on clear content that consists of creating clear content that is explained in an understandable way. The personal aspect is an extremely important element in this, we find it important that a strong client relationship develops with the client. This approach not only makes insurance more understandable and transparent, but also accessible to a broad audience. The goal is to build trust through digital channels and remove certain barriers.     <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;155639&#8243; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;42&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;5&#8243; shift_y_fixed=&#8221;yes&#8221; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;136127&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-165032&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; parallax_intensity=&#8221;4&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;102164&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_italic=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; text_uppercase=&#8221;&#8221; subheading=&#8221;\u2014 Management response&#8221; uncode_shortcode_id=&#8221;264682&#8243;]<\/p>\n<h3 id=\"ember10990\" class=\"ember-view reader-text-block__heading-3\">Management on the Next Phase<\/h3>\n<p id=\"ember10991\" class=\"ember-view reader-text-block__paragraph\">Jan Den Hartigh, director of Den Hartigh Adviesgroep, looks ahead with confidence:<\/p>\n<blockquote id=\"ember10992\" class=\"ember-view reader-text-block__blockquote\"><p><em>&#8220;The merger with Optio Group gives us the scale and expertise to deliver on our promise: advice at the highest level with people always at the center. Our new branding and niche approach align seamlessly with this.&#8221;<\/em><\/p><\/blockquote>\n<p id=\"ember10993\" class=\"ember-view reader-text-block__paragraph\">Marketing\/PR manager Erik van der Kooij adds:<\/p>\n<blockquote id=\"ember10994\" class=\"ember-view reader-text-block__blockquote\"><p><em>&#8220;With our online strategy, we get the opportunity to truly connect with our target audience. We translate complex insurance issues into clear stories and tools. This way we make the industry accessible to everyone seeking security.&#8221;<\/em><\/p><\/blockquote>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;870976&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-165032&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;384313&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;191767&#8243;]<\/p>\n<h3 id=\"ember10995\" class=\"ember-view reader-text-block__heading-3\">Towards a Future-Proof Organization<\/h3>\n<p id=\"ember10996\" class=\"ember-view reader-text-block__paragraph\">With the renewed branding, the expanded niche offering and the investment in digital channels, Den Hartigh Adviesgroep stands stronger than ever. Clients can count on in-depth expertise, personal attention and a fresh, modern appearance. The organization is ready to grow, domestically and internationally, and shows that insurance in 2025 no longer needs to be impenetrable.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;304958&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;836332&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-210407&#8243; text_size=&#8221;h1&#8243; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;986249&#8243; text_color_type=&#8221;uncode-palette&#8221;]For more information[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;212230&#8243;]Erik van der Kooij<br \/>\nMarketing\/PR manager<br \/>\nDen Hartigh Adviesgroep<br \/>\n078 676 9000<br \/>\n<a href=\"mailto:marketing@denhartigh.nl\">marketing@denhartigh.nl<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>At Den Hartigh Adviesgroep, we look back with pride on the merger with Optio Group, an important milestone that enables us to achieve our growth objectives.<\/p>\n","protected":false},"author":3,"featured_media":155643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-155942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forward-looking Strategic Shift Following Merger of Den Hartigh Adviesgroep and Optio Group - Den Hartigh Advisory Group<\/title>\n<meta name=\"description\" content=\"Den Hartigh Adviesgroep has recently joined forces with Optio Group. 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